The Abyss (2013)
How do the repeated messages of advertising influence what we feel we want or need? The Abyss mashes up descriptions of the cheapest goods for sale on Amazon and eBay with some of the most overused, attention-seeking or embellishing adjectives from the language of advertising. Do they sound better or more desirable? The mashups caused by the system also suggest new ‘brand personalities’ for completely imaginary brands.
Courtesy the artist
Fabio Lattanzi Antinori, born in Rome, earned his MFA in Fine Art and Computational Technologies from Goldsmiths, London, in 2013. His work traverses a multitude of mediums including sculpture, print and interactive installations, examining the language of power and control of corporate systems and its effects on the belief systems of the individual.